I called a Senior Associate of mine today in order to garner his opinion on a few things I'd been blogging about. "Warren, I got to tell you something. Remember when I told you that I signed up a number of restaurants in Chinatown a while back. Well, I called the guy who owns that site the other day to check in on how things were going. He told me that Marnee Thai had ten orders last week." Last spring, I spent a considerable amount of time signing restaurants to a food delivery/ordering website. An acquaintance of mine owned the site. I no longer work for that website.
I have been in Warren's ear for quite some time about the all the possibilities Chinatown and its restaurants possess. I never know if he is listening or not, but when he asked me this, I think maybe he was, listening that is. "They're sure a lot of Asian restaurants in Chinatown. Doesn't anyone market them?" The concept I am touting is very sparse in Chinatown, I told Warren such and he said this, "Why do you think no one is marketing an idea like yours heavily to the Asians?" He asked a good question, and I gave him a truthful answer. "You know what the problem with mainstream America is? Most only think inside the box. Well, the box is way too crowded for anything creative to happen nowadays. You can only open up so many hamburger stands. It's thinking outside the box - Let me take that back - Any moron can think outside the box. It's executing outside the box that is the trick."
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