juxtaposition - a literary technique in which two or more places, ideas, characters and their actions are placed side by side in a narrative or a poem for developing comparisons and contrasts:
"I am telling you that a white boy can get richer than Richie Rich if he is able to build an organic data base full of Mexican Americans - I know just the place where something like that can happen quickly!" I met with my friend Junior from Albuquerque last night. His wife, son and he were on there way from Albuquerque to Denver for a convention this weekend and they stopped by for the night in Colorado Springs where I am currently residing at my senior associate Fred's house.
"What are you going to sell them? Why would a bunch of Mexicans be interested in buying stuff from a fat white boy like you?" It's funny - Fred asked the same question when I ran my idea by him. "Look," I state assuredly, "I bring the juxtaposition to the area (North Las Vegas). That's a very critical part of making things grow in ideas like the one I am proposing."
Junior can sell shit in a shit storm. He is by far and away the best salesmen I have ever known. But he is still hesitant to agree - "I'm still not sure what you would sell to them if you actually had them," he tells me with a puzzling look on his face. I respond in kind - "Junior, we could sell every widget under the sun to them. It's not the product. It's having someone to actually sell the product to." He looks at me even more puzzling this time and says - "You have to have a product that people want. That's how you become successful."
We go back and forth on what is more important - product or data base. My belief is data base, because without it you have no one who will buy the product. His belief is product and then data base will follow. We agree to disagree and then change the subject to the Chiefs - "Jesus," I tell him with a frown, "How in the world do you lose a game that everyone in the world thought you were going to win?" He smiles, laughs and says - "Dude, don't you think they have brought you enough misery in your life. Maybe it's time to start rooting for another team." I tell him a statement like that is considered blasphemy in my eyes and one day they will make it to the Super Bowl. I just hope it happens before I die.
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