Monday, May 28, 2012

The Village Idiot meets a celebrity at Buffalo Wild Wing's.

I headed over to my neighborhood Buffalo Wild Wing's for a few brewskies. I don't mind BWW that much, it reminds me of a Kansas bar. Anyways, I sat down at the bar, and took a look at the landscape. Wasn't much to see at first, just me and a few guys sitting at the bar eating wings and drinking beer. Then I heard this guy on the other corner of the bar start to talk. He was going on and on about what was wrong with the Laker's. Anyways, I'm a pretty big basketball fan, and I had to throw my two cents in. "The problem with the Laker's is they need to get better player's." Well, this guy looks at me says. "I think your right my man." We then proceeded to have a chat about everything basketball for the next 15 minutes.

Here's where the story gets interesting..When I first started talking to this guy, he immediately looked familiar. I wasn't quite sure where I had seen him before, but I definetly knew he was familiar. After I noticed his diamond studded earring and Rolex watch? It dawned on me. I was chatting with Randy Jackson from American Idol.

I like to end every post of mine with a thought I'm having..Call it the village idiot thought of the day. "One of the great things about Las Vegas? You never know who you might run into."

Sunday, May 27, 2012

The Village Idiot talks about a living legend in Las Vegas..

Amore's Taste of Chicago, will forever hold a special place in my heart. Why? That was the first real job I had in Las Vegas, and man was it fun..Before I go much further, let me tell you how I ended up at this place. When I first moved to Las Vegas, I opened up a lease financing company..Bad idea!About the time I set up shop? Economy tanks, financing freezes, and boy did I find myself in a jam.  I needed to find a job pronto, the prospects for my kind of work at the time were nil, so, I swallowed my pride and went into this place.

When I first walked in, I noticed an older gentlemen in a chef suit, I asked him if they were doing any hiring? Well, he then looks me up and down, shakes my hand, and says "You look like a nice young man and I just had a delivery driver call in sick. I'm in a real jam! 5 orders are stacked up, and I don't have a delivery driver! So if you want a job for a few hours, grab those orders in the back and start delivering them!" I could tell this guy wasn't in the best of moods, and I needed a job. "I tell you what sir, I see your in a jam and the simple fact of the matter is I need a job! So, I would say we have ourselves a deal!" We then shook hands, and he told me to get moving. I grabbed all the orders, stuffed them in the back of my car, and delivered them. When I came back, the older gentlemen who had hired me, I didn't catch his name at the time, was standing behind the counter. I gave him the money, he then smiled and said. "Thanks pal, I was in a jam. Do you want a permanent job? By the way, my name is Rocco, what's yours?" To this day, I still remember my exact answer to his question. "Mr. Rocco, my name is Rob Astle, and I gladly accept your offer of employment." We shook hands, he gave me an Amore's shirt, and I grabbed another batch of deliveries.

I love that story..Anyways, Amore's turned out to be one hell of an interesting place. Lots of characters made their way through the doors. And one of my favorites? Jayson..aka..Jayball..Jayball, has lived a life most guys only dream of. Fast cars, beautiful women, fine dining, anything that has to do with the good life in Las Vegas? Mr. Jayball has experienced it. I akin him to a James Bond type character, without the gunfire and spying:) Jayball's libido is Grade A choice..His favorite motto when it comes to women? "Only 10's!" I've teased him and found it hard to believe that he has never had anything less than a 10, but he swears to it. Anyways, we met for lunch the other day, and he told me this."You see that girl on TV? Her and I used to have a fun time together." He then pointed at the television, a local newswomen was doing a report on nightclubs in Las Vegas..I'd seen her before on previous newscasts, and she is phenomenal.

"Yeah we met when she was a waitress at Del Mar." Del Mar is a horse racing track located in San Diego, he used to have a place 5 minutes from it. "She was cock tailing at a bar their, and attending San Diego State, working towards her degree in journalism. Back then, she always told me that one of these days she was going to be on the news. Real determined type..I used to go in their and have a few drinks, and one thing lead to another, and you know how the rest of the story go's." Del Mar is a high class place, and when you have high class place? High class women are soon to follow. "You ever see her anymore?" I'd never heard about this one before, and I was starting to get curious.."Take a look at this." He then pulled his phone from his pocket and showed me a recent picture of her. "We're still friends, and I see her from time to time, but not that often." Jayball has a little black book that is Hall of Fame material, and he knows it.

I like to end every post of mine with a thought..Call it the village idiot thought of the day.."Guys like Jayball are a dying breed nowadays! Most of your would be contenders for the title don't have  1/10 of the endurance he possesses. I always wonder who is going to take the crown away from him when he retires. That is, if he ever decides to retire?"

Saturday, May 26, 2012

A Chinatown idea from the village idiot of Las Vegas.

Organic growth strategies are all the rage nowadays, and I can tell you, from first hand experience, it ain't the easiest thing in the world to do..But, I'm getting better at it. With that said, I've got a creative approach to a business idea that I've been working on for some time, and I want to share it.

The summer of 2010 was an eventful one. I got divorced, lost my job, and for the most part? Couldn't do a damn thing right. Now, that was my intial thoughts at the time, but since then? My feelings have changed. Why? That's when this idea I'm going to describe, first popped into my head.

I've got an Asian buddy of mine in Las Vegas, by the name of Kam. Now, my friend Kam, is a very interesting guy. He was born in Hong Kong, and at the age of 10? His family migrated to San Francisco, where he spent the rest of his youth and part of his early adulthood. After that, Kam moved to the Chinatown section of NYC for a few years, and then found his way to Las Vegas some 20 years ago. I met him at a restaurant I use to work at. He was working at the Chinese joint adjacent to it. We started talking about ways to create some attention? What the possibe benefits could be? Things of that nature. At the time, our aim wasn't technical, it was tilted way more to the exploratory stage.

I grabbed a camcorder, wrote up a few scripts, and then headed to Chinatown. The initial plan was to go into different businesses in the Chinatown area, and approach them about doing some advertising. Kam was the camera man, and I was the writer/host/bullshitter/salesman..Kam has extensive contacts in the Asian community. I always tease him that one of these days he's going to get elected mayor of Chinatown. Anyways, finding businesses to approach and agree was fairly simple. The fact I was doing it for free helped as well. Back then, nothing financially came about from it. Fast forwarding to May of 2012, the simple idea a few summers ago is starting to look more and more achieveable.

Kam's fortunes have changed since then. Mine? Not so much:( But, I'm ever optimistic they will. Anyways, I'm proposing a reality approach for a marketing campaign. At the center of the campaign? The Chinatown section of Las Vegas. I would assume the role as host/writer/salesman. As crazy as this idea may seem to some? My answer? That's how things work in a town like Las Vegas..Las Vegas is a town of action, where fortunes are won and lost at the flip of a card. If we approach things in a hyperlocal sense (hyperlocal is an organic growth strategy that stresses starting growth strategies in concentrated areas)..Without going into a ton of specifics, Chinatown is as concentred as it gets in Las Vegas.

How could you make money with an approach like this? By now, everyone should have some sort of idea about where the Asian economy is going, and where the American economy is at. Maybe that thought is to political for the blog? Moving on, it all boils down to a few key elements? Who can get in front of the crowd first? Who can give a new target market something interesting? At this juncture, the Asian consumer, both now, and in the future, is ripe for the pickins. Their spending power is only expected to increase..Example..The island of Macau is expected to generate 34 billion in gaming revenue for the year 2012..By 2015? The revenue projections are pointed north of 50 billion..To put that 50 billion in perspective..That number represents 5x the revenue the strip had in its best days.

In the end, this all boils down to data mining. Data mining is the techinical term for gathering data about consumer bases, with the thought the data will be worth something in the future..IE..Think of it as 'the dough is in the data base' approach. If somehow we can be funny enough, creative enough, likeable..However favor could be won with the Asian community in Las Vegas. It could serve as a much larger portal to share ideas, products and services with a far greater audience, so to speak.

I like to end a lot of my posts with a thought I'm having..Call it the village idiot thought of the day. "Think about my idea like this. I write the scripts, myself and a few others would aim to bring a reality approach to advertising for Chinatown. The videos would look professional, the players would be attractive, the story line would revolve around Asians, their culture, business, likes, and so on. I would have a couple of sharp minded Asians assisting me as well. Well, if you can make something like that work, in Chinatown Las Vegas. No reason to believe it won't work somewhere else..In the end it's about starting an organic data base..You've got to start somewhere, and Chinatown is as good a place as any."

Thursday, May 17, 2012

The Village Idiot talks about organic growth strategies and online gambling..

"Man in doghouse, soon find cat house." Confucius


OK, maybe he didn't say it quite like that, but it's good enough for me:) How many people like to gamble online? The answer to that question is simple..A TON! Well, the research tells me online gaming is going to be legalized in this country, and sooner then you think. Currently, Nevada is working on different forms of legislation for such. Once Nevada legalizes online gaming? Other states will be inclined to do the same. And the reason? Well, that one you guys can figure out on your own.

John Ralston is a political commentator for the Las Vegas Sun. His weekly talk show about Las Vegas is required viewing for me. Last week he interviewed a big wig at the Mirage, the discussion centered around Internet gaming and all its possibilities. Ralston read a quote that caught my attention. I don't remember it verbatim, but it went something like this..

"If internet gaming was legalized in the United States (sports betting included). Industry revenue would be estimated to be 22 billion within two years, and 47 billion within five." The saving grace of online gaming? If it's legalized, you can tax the ever living sin out of it..And lets face it, the country needs new sources of tax revenue.

Once online gaming is legalized, your data base had best be fresh..Most proprietors lack the creativity to grow a data base organically, they've grown accustom to buying list after list to increase the size. The truth? Most of the emails in those lists will never see the light of day..They'll be spammed out. Don't get me wrong, you can buy some high quality lists, just be prepared to pay through the nose for them.

My idea of organic growth? Creating as much attention as possible, without spending a whole lot of money doing it, creativity is the major focus. Being creative is all about being unique, an anomaly so to speak..In the beginning, the creative efforts would be focused on very definitive areas..Example: I've got a couple of Asian friends who are willing to assist me in a strategy. The initial idea is to grab a camera and follow me around Chinatown, while I act a fool. Now, the act a fool statement was a joke..I vision the content consisting of myself and a few others making our way through Chinatown, showing a new side of it..A younger side of it, so to speak..Consider this combination..Reality, Asians consumers and businesses, white guy from Kansas, gambling websites. A lot of the ingredients are already in place for this idea, the only thing missing is the investment.

I like to end every post with a thought I'm having..Call it the 'village idiot' thought of the day.."Most people think an idea like this is crazy, some dumb ass Jethro Bodine type running around Chinatown thinking he can get anything out of it.What a fucking idiot..On the other hand, what if an idea like this works? What if the response from the Asian community is welcoming? Wheww..Think about the data base that could be created if that happens."


Sunday, May 13, 2012

VI of Las Vegas chats with his Texan friend about the Asians..

A good friend of mine in Texas called me this weekend, we hadn't talked in a little while, and it was good to hear his voice. This guy? When I think about him, the only conclusion I come up with? He reminds me a lot of me..Moving on, he asked me this question? "What would be the benefit of targeting the Asians. Don't Asians only do business with other Asians?" For some reason or another? The myth has always been that Asians will only do business with each other. I'm here to debunk that myth. So I told him this.

"Whoever told you Asians only do business with other Asians? They don't know what they are talking about! The truth, their just like everyone else, they will do business with anyone, provided the idea is appealing to them. If you look at the Asian consumer and their purchasing power, both now and in the future..Astonishing..China is supposed to surpass the US economy as worlds largest by 2017." Now my friend in Texas is an entrepreneur from the word go. As a matter of fact, parts of my idea were influenced by what I learned from him. He than told me this. "I get it, and most everyone else doe's as well, but I'm still not sure how you would infiltrate an Asian community? Do you have people who are willing to help? What would the script look like for the videos, and most importantly, how would you capture a data base out of all of this."

I've thought long and hard about how to explain the benefits of this strategy to would be investors. If you give long answers people tend to get lost, so I'm in the habit of answering questions briefly, and hoping it sinks in. So I told my friend this "I've been spending a lot of time on organic growth strategies because that's how things have to begin. The thought of playing the Gomeresque character in the middle of an Asian crowd would be unique, an anomaly so to speak. If it's done professionally, it should create some attention..What kind of attention? I don't know..But to me their is no such thing as bad attention..If and when the attention is created, we would have a website or something that is appealing to capture any leads..I'm talking about a completely different concept than the norm with this reality stuff, and my research is telling me that's what people like to see..One last thing, I have a number of Asians who are willing to assist me, the only thing lacking at this point is the investment."

I always like to end my post with a thought I'm having, call it the Village Idiot thought of the day.."A lot of people think you have lost your marbles. Asians, organic growth, what the hell is he talking about? Well, thinking like the average person is not my strong suit. The research tells me that creative/outside the box thinking is a much more opportunistic."

Friday, May 11, 2012

The VI of Las Vegas and his thoughts about a reality show/organic growth

"The wild, wild, West..I don't know any other way to describe Las Vegas. It's an anything go's kind of town."

--Robert Joseph Astle

For those of you not familiar with my blog? Quoting myself is my favorite thing to do. I've been told that it's not real cool to quote yourself, but nowadays? I don't care. Moving on, I've been kicking around a number of ideas the last few years. Here's one of them.

Reality TV is a burgeoning business in Las Vegas..You know why Reality is so popular in Las Vegas? Las Vegas is an anomaly, no other place like it. Like I said in my quote "anything go's." Think about this concept for a moment. A small-town, Gomer Pyle like guy (me), would create blogs and videos focusing on my interactions with the Asian community. What makes reality viewing successful? Differing from the norm. A small town guy from Kansas running around Chinatown, acting a fool? That's different from the norm! My vision is to bring a different side of things out in both myself and the Asian community. Basically, mix the two together and try to be humorous about it, and then convey that humor to an audience.

I've spent the last few years researching a few things, and one of them? How could I put myself in the middle of an effective organic growth strategy? First of all, a potential market with a tremendous upside must be targeted (Asians)..Furthermore, your intended strategy had better be unique..Stick out from the norm (Kansas+Chinatown+Reality)..I'm going to end this post with a quote from a good friend of mine in Kansas.."I'm a simple guy, always have been, always will be..To me, I see everything in black and white. Now you, my old friend, you see everything in green and gold."

Tuesday, May 8, 2012

The village idiot of Las Vegas talks about the Asians..

In an earlier post, I mention some Asian whales..You know? The guys who were staying at a Caesar's Penthouse, going 5 grand a hand at baccarat..Yeah those guys. The most impressive thing about my Asian friends? Boy, do they know how to roll! Anyways, one of them is a good friend of mine. I think of him as the perfect guy for business nowadays, English and Mandarin are both flawless. For quite sometime, the two of us have been discussing certain ideas. Ideas that might be attractive to Asian consumers. Organic growth strategies targeting Asians, so to speak. Now how do fit in?

I'm overflowing on the entrepreneurial spirit nowadays, I believe their is a fortune awaiting me. At this point, I'm not quite sure where that fortune lies, but I'm going to kick over every rock in town trying to find it, which leads me to thoughts like this.

"I would think? Most people by now should have a good understanding of how much money the Asian consumer is carrying around with them, and what they like to spend money on. Especially, in Las Vegas! Which leads me to this point..And I've thought about this for a long time..Their are all sorts of opportunities for people to prosper, provided they can come up with the right idea..This thought could go on forever, so I'll leave it at this. Their's way more than enough room, for a small town white guy from Kansas..Believe it or not, a little bit of Kansas in China? Could go a long ways?"

I'm going to ask a favor from my viewers, and it might require a little homework..Do you have an idea or product that you think would appeal to Asian consumers? If you do? I would love to hear it! I'm going to end the post with a stat that I heard a year or so ago. "By 2020, China is projecting a middle class of 100 million plus."

Tuesday, May 1, 2012

The village idiot of Las Vegas hears a legendary strip joint story.

My friend Jayball has lived a life most men can only fantasize about - fast cars, high end hookers, horse racing, fine dining, beach front houses. A life of decadence it has been:

"Did I ever tell you about the time I bumped Dennis Rodman at Sapphires?" The mid 90's were a great time for Dennis Rodman. He was at the peak of his wealth and popularity and was a notoriously lavish spender at a number of gentlemen clubs in town. As legend goes, one night Rodman was seated at a table reserved for Jayball and his crew. Jayball shows up twenty minutes late and the host asks if he is willing to give his table up to Rodman for the night - his response - "I don't give a shit if it's Frank Sinatra, get me my table!"

As strip joints go, the formula is rather simple. Whoever spends the most money is going to get the best treatment. Now regular guys like you and me are not able to complete with rich and famous athletes when it comes to the world of a high end gentlemen's club - not Jayball!

"Did Rodman get pissed that you bumped him?" I ask as I am trying to contain my laughter after hearing his tale. His answer is classic Jayball  - "After I bumped him, he comes up to me and gives me a look, and then he says, 'Who the fuck are you again?' So I introduce myself, buy him a drink and then we spend the rest of the night partying like a rock stars."