A good friend of mine in Texas called me this weekend, we hadn't talked in a little while, and it was good to hear his voice. This guy? When I think about him, the only conclusion I come up with? He reminds me a lot of me..Moving on, he asked me this question? "What would be the benefit of targeting the Asians. Don't Asians only do business with other Asians?" For some reason or another? The myth has always been that Asians will only do business with each other. I'm here to debunk that myth. So I told him this.
"Whoever told you Asians only do business with other Asians? They don't know what they are talking about! The truth, their just like everyone else, they will do business with anyone, provided the idea is appealing to them. If you look at the Asian consumer and their purchasing power, both now and in the future..Astonishing..China is supposed to surpass the US economy as worlds largest by 2017." Now my friend in Texas is an entrepreneur from the word go. As a matter of fact, parts of my idea were influenced by what I learned from him. He than told me this. "I get it, and most everyone else doe's as well, but I'm still not sure how you would infiltrate an Asian community? Do you have people who are willing to help? What would the script look like for the videos, and most importantly, how would you capture a data base out of all of this."
I've thought long and hard about how to explain the benefits of this strategy to would be investors. If you give long answers people tend to get lost, so I'm in the habit of answering questions briefly, and hoping it sinks in. So I told my friend this "I've been spending a lot of time on organic growth strategies because that's how things have to begin. The thought of playing the Gomeresque character in the middle of an Asian crowd would be unique, an anomaly so to speak. If it's done professionally, it should create some attention..What kind of attention? I don't know..But to me their is no such thing as bad attention..If and when the attention is created, we would have a website or something that is appealing to capture any leads..I'm talking about a completely different concept than the norm with this reality stuff, and my research is telling me that's what people like to see..One last thing, I have a number of Asians who are willing to assist me, the only thing lacking at this point is the investment."
I always like to end my post with a thought I'm having, call it the Village Idiot thought of the day.."A lot of people think you have lost your marbles. Asians, organic growth, what the hell is he talking about? Well, thinking like the average person is not my strong suit. The research tells me that creative/outside the box thinking is a much more opportunistic."
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