Saturday, May 11, 2013

The village idiot of Las Vegas gives his reality pitch to his friend from Nielsen...

"Whenever I start telling people that I've got an excellent idea for a reality show in Las Vegas, well, they tend to look at me like I have three eyes. I realize the idea sounds out there, but this is Las Vegas I'm talking about. Reality viewing is on the fringe of being the norm. I tell you this with all seriousness; it's an idea that would prove feasible given the right script." At the time, I was giving my reality pitch to a friend of mine who works for Nielsen's.

"What's the concept? What would it revolve around? You've got to have something really unique if you're going to get people to watch. There's a lot of them right now. So it better be something different from the norm." He was reiterating things that I already knew. "Look where we're at. Look at the big picture. Read the blog. How many small town white guys from Kansas will you find running around Chinatown that have the skills, connections and vision I do? I can answer that question for you in one word; none." 

Nielsen is one of the top rating agencies in the world, especially when it comes to television. "Who would be the target market for a show like the one your talking about? What would the characters look like?" At this point, I'm only giving the elevator pitch. I'm more than happy to go full out once I find an investor who shows interest. So I hit him with the basics.

"I'd be the protagonist (narrator), the show would revolve heavily around me interacting with a number of characters in not only Chinatown, but Las Vegas as well. I would also recruit a couple of other characters for the endeavor, sex it up some; I'm envisioning a Duck Dynasty moves to Chinatown kind of feel." Being that my friend works for Nielsen; I had one more stat to throw at him as pertains to a target market.

"You're aware that the season finale of 'Super Girl' had North of 400 million viewers." Super Girl is a Chinese reality show that would be akin to American Idol. "Think about this for a moment. If a reality show like the one I'm proposing could crossover to the greater Asian viewing market. Who knows what could happen?"  

I like to end every post of mine with a thought I'm having...Call it the village idiot thought of the day. "Out of all the stats I share in my blog as pertains to the Asian growth strategies and Chinatown; 400 million viewers watching a season finale of a reality show is the most astonishing! That's four times more Americans then watched the Super Bowl this year. For the sake of simplicity; I'm going to end my post this way. If a reality show about Chinatown becomes successful in its initial market. The chances of getting more people to watch are astronomical given the untapped potential that a market like Asia holds."


No comments:

Post a Comment