Hyperlocal connotes information oriented around a well defined community with its primary focus directed around the concerns of its citizens ---Wikipedia.
(Q). Why do you think hyper-local is the best approach for marketing your service to Chinatown?
(A). Chinatown is small geographically compared to the whole of Las Vegas; but don't let that be deceiving. The four mile stretch that encompasses it is top heavy, to say the least, on restaurants that could use a service like the one I'm proposing (online food ordering & delivery). A scenario of this sort provides dream like logistics for a start-up of our nature.
(Q). Do you have the necessary connections to enter the Chinatown market?
(A). Yes, as stated in previous posts. I have two colleagues who are fluent in both English and Mandarin/Cantonese. We've acquiesced ten restaurants in Chinatown for the service so far and have commitments from a number of others. One colleague has worked in a Chinatown restaurant for the last 20 years and the other has been a Chinatown resident for 17 years. Both are highly respected members of the Asian community.
(Q). Currently, are there any existing competitors in Chinatown for the service you're proposing?
(A). This is the variable I find most attractive about Chinatown. Competition for a service like ours is non-existent. If we're able to apply an effective hyper-local approach. We would be the first of our kind in Chinatown. Thus giving us a foothold against any future competitors. As stated earlier, we have ten restaurants under contract with a number more on the hook. At this juncture; we lack an adequate website to place them on.
(Q). If Chinatown is such a good idea for a service like the one you're proposing. How come another company hasn't already moved in?
(A). That's a question I have given much consideration. I've got a few analogies; the first is that Asian proprietors have been stigmatized. Mainstream marketer's share a notion that they are hard to deal with or they only want to do business with themselves. My belief's rest on the notion that mainstream marketers are not clever enough to develop a plan like the one I'm proposing. My underlying opinion, the team and the approach that's been assembled is far superior to what any would be competitor could dream of having.
(Q). Shouldn't an online food ordering and delivery website have more than just Asian cuisine on it?
(A). Absolutely, the ideal situation is to have a wide array of cuisine to offer customers. This is another appealing aspect about Chinatown. It provides instant volume. I say this from the voice of experience. I worked briefly for another site and it only had three restaurants signed when I started. Before I made my way to Chinatown; I wasn't having much luck signing anyone up. The complaint I was hearing most. "You guys don't have any restaurants signed up." It wasn't appealing to proprietors because we appeared too small. The volume provided by restaurants in Chinatown will give us the credibility we need to sail past any complaint about appearing too small.
(Q). How much revenue are you entitled to once product sells on the site? What's the length of the contract?
(A). The introductory rate is 18% of total net. The initial contract length is 3-4 months. The long term goal is to show businesses that the service is beneficial for them. Once that's accomplished; a renewal rate of 22-25% will be quoted. In addition, a variety of industry standard charges will be added to the customer side of the equation.
I like to end every post of mine with a thought I'm having...Call it the village idiot thought of the day. "I'm believing that my message is getting across somewhat. I never really know for sure without feedback. I could go on further about how things work; but I'm going to save it for future posts. Trust me, I wouldn't be putting the effort in if my vision wasn't clear."
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