Monday, October 21, 2013

The village idiot of Las Vegas loses another job.

My new job is no more; the boss and I had far too many cultural and language barrier issues to overcome. It was a mutual parting and I want him to know that I wish nothing but the best for him. With that said, let me better explain the concept of online food ordering and delivery.

The concept is simple: Place a number of quality restaurants on a website and offer their food for sale. When a customer orders food from the site; they are given two choices. Do they want the food delivered? Do they want to pick the food up themselves? Revenue is generated by keeping a percentage of the food cost. Example- The industry norms for delivery are 18%-25% of pretax sale coupled with a buyer charge for delivery. Pick-up fees range from 10%-15% of pretax sale. According to a number of my friends in the restaurant business; the percentages charged by a service of this sorts fall below the traditional thirty-percent profit margin for food. Thus when a company utilizes the service; they make money, albeit incrementally.

Many of you reading the blog are similar to me in at least one fashion. Our youth was spent without the conveniences of an online world. I still long for those days every so often; but the truth is simple. The days I am reminiscing about are long gone. "Change is the one constant in life." A good friend of mine in Kansas told me that a long time ago. Everyday, the world becomes more and more convenient. Anything you want can be a few clicks away, including food.

Las Vegas is a town with lots up for grabs! Example; in the spring I was doing some contract/volunteer work for a site of this sorts. The majority of restaurants I signed for the service were located in the Chinatown district of Las Vegas. Within a month's time, I signed a number of restaurants with the assistance of a few of my contacts. The majority of the restaurants were established and had unlimited potential. Much to my chagrin, none of them were marketed properly after I signed them...So basically my efforts went for not. I have a remedy for that situation. My own site!

I state this with every shred of confidence I possess - If I had a quality website of my own, one that I had some control of; the contacts and ability to place scores of quality restaurants on the site are already established! I would then dedicate every waking moment promoting the heck out of the site and the restaurants on it.

The underlying problem is building a quality database. I have a solution for that as well. A good slice of the last twenty years of my life has been dedicated to selling and dealing with people and I have become very proficient at it. The last few weeks I spent a good portion of time marketing my previous employer's site. The response was healthy, a number of people in the businesses that I marketed had no idea a site of such nature existed in Las Vegas. The market for a service of this nature is ripe! The key is introducing it; and I will do that face to face with as many people as possible!

In conclusion, I would like to ask a favor from the readers of my blog. If you are well schooled in web design or know someone who is interested in building a site like the one I am describing, contact me. I would cherish the input. Before I go, I must add one more thing to the post; Attached is a link to the leading local site, it is a nice site. I have been told by a number of sources that it produces anywhere from fifty to a hundred orders a day, and the amazing thing is; the vast majority of people in Las Vegas that I talk with have never heard of it. I make that statement in order to give everyone a better idea of how 'wide open' this concept really is! www.roadrunnerfood.com








6 comments:

  1. This comment has been removed by a blog administrator.

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  2. Hi Marco,

    I understand the website I am looking for is going to take some resources to complete. I don't expect it to be built overnight. I do believe it can be built in stages and monetized a lot faster than most people believe, the reason being - I have twenty plus restaurants all within a short distance of each other that could go on a site immediately (hyperlocal). If you couple that fact with a decent ground force and a targeted area, well, I am making the offline portion of the venture very attractive. A site of this nature has to be built in stages; but the relevant content is already to go once I find the resources for a site.

    I went looking for Brian last week and was unable to find him. I will find him soon and when I do I will tell him you said Hi.

    It was good to hear that your a software engineer. I have a list of questions a mile long about how a site could be built, the cost, the features, etc...One last thing, I have been pursuing this for a long time; it's the reason I got myself in trouble. I don't care about anything else. If you ever want to see what I am talking about live? Please let me know, I would be more than happy to show you.

    Thanks,

    Rob

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  3. Hi Rob. May be you don't know it, but I live in germany. I can answer your questions und give you some advice if you want, but I'm not around in Vegas so you could show me something. I wish you all the best with your venture and as i said, if you have questions I'll try to help.
    By the way. Did you see Brian? It would be nice to hear from him.

    Take care Marco

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  4. I have not seen Brian in a month or so. I now know who you are. He told me about you and your girlfriend, the couple from Germany. I haven't seen Brian in a long time. I went looking for him again last week, but no luck. If I ever run into him again, rest assured, I will tell him you said Hi.

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  5. Marco,

    I saw our friend Brian the other day. He was at one of our old hangout's. I told him that you said hi and were wondering how he was doing. He told me to tell you that he is doing fine and enjoyed meeting you. It is hard for him to find access to a computer and internet right now. Once he does he will send you an email.

    I hadn't seen Brian in a month or so and was glad to find him. As the witness, he was in good spirits and enjoying life. The weather in Las Vegas this time of year is sensational and that always helps for a guy in his situation. I'll keep in touch Marco and when we get Brian lined up with internet, you can then hear directly from him.

    Thanks,

    Rob

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  6. Hi Rob.
    Thank you for the information. I hope you doing fine and that you will enjoy life as much as Brian does :-) Our weather in germany is probably not half as good as in Vegas. Winter is coming and will stay for about three months.

    Take care
    Marco

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