The village idiot of Las Vegas talks about guerrilla marketing and hyper local markets in Hispanic neighborhoods with Councilman Barron.

Before you are allowed to go to the council offices on the ninth floor at North Las Vegas city hall you must first check in at the information desk in the lobby:

"I have a meeting with Councilman Barron at four," I tell the security guard setting at the station. You would think saying something so routine would be easy, it wasn't - See, the most beautiful girl in Las Vegas was setting maybe four feet from me on the other side of the reception desk. I was going to say something to her but she looked occupied - "Okay...you can get on the elevator now," the guard tells me after calling the council's office. I sneak one last peek at her before getting on the elevator...she is a heavenly site to say the least.

I walk into Councilman Barron's office on the ninth floor and am greeted immediately, he asks if I would like a bottle of water - I say yes, he walks around the corner and moments later returns with it. "How have you been doing Mr. Astle? Please have a seat." The councilman has an easygoing manor about him...it makes things comfortable - he then asks what he can do for me. I start with my diatribe.

"Councilman Barron, thank you for seeing me. I want to follow up on something we talked about previously. I have been researching more about Hispanic tendencies and purchasing power and I am here to say there are all sorts of opportunities to be had if my research proves correct and things are attacked correctly." He asks what I mean by attacked correctly, I say - "I propose a small guerrilla marketing team be established under my direction." He asks what I mean by guerrilla marketing, I say - "Guerrilla marketing has its roots in guerrilla warfare - think of it as going to war and relying on creativity and connections versus big budget spending."

We talk a few minutes about the weather and then the conversation turns to the good people at Hartke Park - "Councilman," I say with all the conviction in the world, "Hartke Park and all the people who go there would make an excellent jumping off point for what I am proposing." He says, "What do you mean by that?" I say, "They're so many people in the target market who are down there at one time, I would strive to throw a lasso over the place," I then take a deep gulp and add, "Basically I want to make them laugh! If that happens? Good Lord councilman - the sky would be the limit!"