The new job I have is really starting to get interesting. Before I go into much detail, let me give everyone a better understanding of exactly what the job entails; I'm working for a brand new website in Las Vegas called onlinerestaurants.com...I love the name! Anyways, my job is to go into places and sign them up for our service.
The service works like this; If we can sell their food through our website? We're entitled to a percentage of net sales. We'll also provide delivery services in a number of cases. The potential market for a service like this in Las Vegas? Tremendous, and the great thing about a deal like this versus Groupon? Restaurants can sell the product or service past the margins and still make money. Now, I'm going to press things a bit farther and implement what is commonly referred to as 'hyper local'. The Chinatown section of Las Vegas is a prime example of how an area can be hyper localized!
Chinatown is roughly a 3 mile stretch in SW Las Vegas. In that three mile stretch of gold, countless restaurants that don't have our service, our any others like it. The research says an effective strategy could bring a scenario like this; 50 restaurants! All within walking distance of each other! Advertising on our site! One last thing, competition for a service like ours in Chinatown? Nil! Let me break it down a bit more. If our site could sign up 50 restaurants right next to each other, and we've got a foot hold in delivery and online ordering for them? Oh boy, you're starting to talk about some serious potential for gain!
Everyone has asked me this same question. How are you going to crack an area that most traditional marketer's don't have much luck with? The answer is quite simple! Hire people who can speak fluent English and Mandarin! I have that guy! My friend David is one of the smartest guys I've ever met. He's 52 and knows a few things about how the Chinese work. He should! He was raised in the Chinatown section of San Francisco. He's been living in Las Vegas the last 20 years. I call him the 'mayor'. You want to know why? That's how many people he knows in Chinatown. Now, the two of us have come up with an arrangement for the time being. He's going to spread the word about what I'm doing in Chinatown...See what happens.
I like to end every post of mine with a thought I'm having...Call it the village idiot thought of the day. "I've been talking about China for a long time. Most people don't have a clue about what I'm talking about, so I'll say it like this...The business venture I'm referring to is more a pathway to the Asian market then anything else. My research says if you can give the Asians something they like, or they like you? Possibly you could sell them more down the road. Now, I never know if people are reading the same numbers I am? Honestly, I love the idea of an effective Asian consumer growth strategy...I love it a lot!"
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