The village idiot of Las Vegas talks about a next level idea..

"The best way to describe Las Vegas? Next-level..If your going to have any success in this town? You better have some next-level ideas."

Robert Joseph Astle

I know it's not cool to quote yourself, but to be honest with you, who cares? Most people will spend their life thinking at a certain level. Nothing wrong with it..It just fits the old adage "Do what you always do, get what you always got." Make no mistake about things. The purpose of this blog is to encourage people to think on the next level..

Guerrilla Marketing is a term that I want everyone to remember. Your going to hear about it quite a bit from me. What is GM? The definition varies a little depending on who you ask. My beliefs? Being aggressive, creative, pound the pavement, face to face with your intended target. Think of it as 'the word on the street on steroids.' The most important function of Guerrilla marketing? Team! The more attractive the team? The better chances of success.

Now, this part of the blog is for my friends Andy and Brea Heck. Andy, when we talked earlier in the week, you asked me what I thought a solid GM team should resemble? Would recruiting be a problem? What product or service would the team promote? The team I'm envisioning will consist of a lot of 20 somethings, it boils down to fact that they are most suited for it (no kids, more flexible). My initial take? Las Vegas is the land of milk and honey when it comes to recruiting for this process. Remember, the economy is not so hot in Las Vegas. That alone will get a number of people to pay attention, whom otherwise wouldn't. At this point, given the proper plan and resources? I don't envision recruiting to be a problem..Andy, I'll have more about a website for you soon..

I like to end every post of mine with a thought I'm having..Call it the village idiot thought of the day.."If you want to look at Guerrilla Marketing in layman's terms? It looks like this..Get a bunch of hot girls to work a festival or other crowded events. The main goal of your team is to provide a pleasant experience and get as many emails as possible for your data base. In the end, it's all about getting it off the streets and viral..Guerrilla Marketing will play a significant part in making that happen."