The village idiot of Las Vegas and the million Hispanics in his neighborhood.

Definitions of organic growth differ depending on who you ask or what the situation is. I have been mulling over an organic growth strategy aimed at the Latino market in North Las Vegas:

"Dan, how many people do you think are out there playing and watching soccer?" - I was setting on the bleachers at Hartke Park in North Las Vegas with my BFF - Dan the man - we were surrounded by scores of people ...all of them Hispanic. "I don't know," he says, "But one thing is for certain there are a lot of them."

I then ask if he thought if all the people in the park were assimilated to America, he says, "Probably not all of them, but I would guess a majority. More like ninety percent, most of the first generation, and definitely all of the second." Dan the man has called North Las Vegas home for the better part of thirty years. He is familiar with all the ins and outs of the town.

"Do you think this crowd (Hispanics) would be apt to listen to an idea I have?" I then add, "The basis of it would be attention grabbing with the underlying intention of driving them to a website or collecting their information in a database." He scratches his head and says - "What do you mean? Are you talking about trying to sell them something? What would be the benefit of doing it?"

"Dan," I say with conviction, "If you are going to hit a lick nowadays, especially in the online world, the number one requirement is having a database. There's a ton of room in the Hispanic market. They are projected to account for over a trillion dollars in spending in 2015. I am positive I can give them something they like, or at least pay attention to."

"What do you have in mind?" he says. "Think about this for a moment," I say with a sense of surety, "If I were to aim a blog, or a product, or a service, or even some sort of reality show format at them. That would be getting in at the ground floor, and that is where you want to be!"