"You know what would be a really good idea councilman," last week I found myself setting in Councilman Barron's office (District 1 - North Las Vegas). I was describing to him what a plausible organic growth strategy could consist of - "Councilman, what do you think of something like this?" - I then describe to him how beneficial it would prove if a large Latino crowd living in his district is somehow aggregated to a database - I then add - "No one is paying any attention to the young Latino crowd, at least no one I can see. If someone is able to give them something they find useful - I am positive things will prove beneficial."
Councilman Barron asks - "I'm not following you. Explain it a little more to me," - the councilman is a native son of North Las Vegas. It is obvious he cares deeply about his district and all the constituents who call it home - I do my best to answer his question concisely - "Have you heard the Groupon story?" I ask, he says no - I say - "Groupon started as a call to action site, meaning it's original intention was not to make money - more community service oriented," I then add, "They had so many organic users," he interrupts and tells me to clarify what I mean by an organic user - "No problem," I tell him, "An organic user is someone who comes to your site or blog not because they want to buy a product or service, not in the beginning any way. They are there because you can provide them with something unique, or beneficial, or something they enjoy. Once they become accustom is when your best chance of monetizing occurs - Groupon had twenty thousand of them in the beginning. I feel strongly there are that many or more in North Las Vegas."
The councilman scratches his head after the statement and says - "I don't doubt that Hispanics could make a vital target market. It's just - how are you going to get them to pay attention? I'm not catching that part." I hit him with the reality show format I've been pushing for a while now - I then add - "I have been writing and blogging long enough. I am confident I will be able to produce enough script and non script material to make things interesting." We chat a little more about the weather and then he tells me he has another appointment scheduled in five minutes - I shake his hand, tell him I will chat with him again soon...and out the door I go.
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